Thursday, December 26, 2019
Clif Bar Marketing Plan - 7165 Words
TABLE OF CONTENTS Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Targetâ⬠¦show more contentâ⬠¦Increasing international growth and commitment to the environment and their employees are major strengths for the company. Growth opportunities are present in the organic market, which is projected to grow 9% (Scott-Thomas, 2012), and the smoot hie market, which will see a potential growth of 1.6% through 2013 (Technomic, 2012). Some of the weaknesses facing the company are its narrow target market in the organic product industry and lack of traditional advertising. Major competition from Odwalla and Naked Juice are threats to growth and the volatile market for fruit and other natural ingredients may cause unpredictable price increases and as well as an unpredictable future. Also, shifts in popularity of the trendy organic product movement may cause a decline in future revenues. However, both the smoothie and the organic/health food markets are growing rapidly and Clif Bar can secure a larger share in these markets with the introduction of Simply Clif. 2 Advertising efforts for Clif Bar have traditionally focused on social media and event support. The company aligns itself with promotions and activities that involve being active and supporting the community and the environment. Social media, magazine advertisements, a billboard, and a responsive website will be the main media used to introduce Simply Clif to the target market of adults in the age range of 18-40 who are concerned about health and are not overly cost conscious. Campaign effectiveness will beShow MoreRelatedClif Bar Marketing Plan7190 Words à |à 29 Pages...........................................................31 1 Executive Summary Clif Bar products are delicious, healthy, organic and convenient sources of nutrition. All of Clif Bar s products are at least 70% organic and free of trans fats, hydrogenated oils and high fructose corn syrup (Clif Bar Company, 2013). As the natural and organic food market continues to grow in popularity, Clif Bar has a promising opportunity for growth. Another important market in the health food categoryRead MoreIdentify A Need Or Opportunity For Program Development1488 Words à |à 6 Pagesthat good or service is ideally what experience a customer really wants. By taking the unmet needs of the consumers and meeting their requests, it will help alleviate frustrations and you are going to have engaged and loyal customer. Implementation plan: In order to make the business more well know, we will start by implementing them in local businesses to spread info about the product. Is there a need for physical space? Yes there is a need for physical space. The needs include the central office/storageRead MoreVideo Notes29279 Words à |à 118 PagesLean Systems |8 |65 | |Inventory and Textbooks |9, 12, 15 |70 | |Clif Bar: Supply Chain |9 |77 | |Sourcing Strategy at Starwood |10 |80 Read MoreGatorade : A Product Line Based For Athletes2770 Words à |à 12 Pageskeep itââ¬â¢s popularity. Purpose The purpose of this paper is to research and analyze the business and corporation of Gatorade. I will analyze gatorade, its affects on the sports drink industry and how it has grown over the years, and lastly its marketing and innovations. Background Information Gatorade was the idea that launched an industry. In 1965, Dwayne Douglas asked Robert Cade, a kidney disease specialist, why his players would lose so much weight during season, but would hardly urinate
Wednesday, December 18, 2019
Persuasive Essay On Healthy Food - 1271 Words
When something is detrimental to our health, we strive to avoid it whenever possible to extend our lives. We know that exposure to known cancer causing agents such as asbestos and lead paint is harmful; therefore, we do not expose ourselves to the risk and we certainly do not eat it. This seems simple; however, what do we do when that harmful vice is food? We cannot stop eating; instead, we must closely examine what we are putting into our bodies. When faced with the choice of a burger or grilled vegetables, most would choose the burger. These choices have lead us down a path littered with food related diseases, illnesses and rising healthcare costs. The state of Americans health is declining due to increasing obesity, diabetes andâ⬠¦show more contentâ⬠¦The advertisement sounds and looks believable until you read the label on the package. The salad dressing adds excessive calories and fat that often exceeds the amounts for a small hamburger, making it the unhealthy optio n. Society must educate itself on what type of food is healthy such as fresh or fresh frozen vegetables, lean meats, whole grains and fruits. Parents should take the time to explain what these are and why they are important, educating themselves if necessary. Families can also extend this education to a hands-on experience but starting a small vegetable garden which produces some of the vegetables they eat. Author and farmer, Sharon Astyk, and sustainable systems land planner, Aaron Newton, argue that people need to take back the control of the food selection and prices by growing their own or purchasing directly from local farmers. In their article, ââ¬Å"The Rich Get Richer: the Poor Go Hungryâ⬠, Astyk and Newton (2015) write, ââ¬Å"When we grow our own food, or buy it directly from local farmers, we take power away from multinationalsâ⬠(p.518). I agree that society should become more involved and self-sustaining pertaining to food to retain independence from companies that are loyal to shareholders. This education will provide the current and future generations necessary resources to make improved food choices, thereby reducing the obesity and diabetes epidemics gripping our nation. Once the education component hasShow MoreRelatedPersuasive Essay On Healthy Food1036 Words à |à 5 PagesHealthy food should be accessible to everyone. If healthy food isnââ¬â¢t available for everyone all itââ¬â¢s going to do is cause more and more health problems. If we made healthy organic food the same price as cheap unhealthy food there would be a big difference in the health of our country. Itââ¬â¢s completely unfair to make healthy food too expensive for other people to buy, which causes them to buy cheap unhealthy food, like off a dollar menu at a fast food restaurant. This issue needs to be put to an endRead MoreThe Problem Of Fast Food Restaurant1309 Words à |à 6 Pagesââ¬Å"It is true that fast food restaurant have a large contribution to America being ranked one of the most obese countries; however, we cannot blame every single fast food restaurant for this obesity.â⬠This comes from the first assignment on ââ¬Å"Do not blame the eaterâ⬠As I wro te my first assignment which was a persuasive essay for English 1010 I had prior experience with this. This experience came from prepping for the ACT writing portion. I am able to properly make a stand point and argue. ââ¬Å"AlternativesRead MoreArgumentative Essays About Obesity1560 Words à |à 7 Pagesthemselves to get that far into bad health(obesity)? (might be more of a Psychology question though..) A good one for looking at arguments relating to the fast food industry is Super-Size me that documentary, that might give you some more ideas about arguments, to look into some of the issues that Morgan Spurlock touches on, (size of food portions, advertising, health related problems of obesity, etc..) Obesity in AmericaWhen people think about health what usually comes up is cancer, or some kindRead MoreNutrition and Fast Food Industries Essay examples671 Words à |à 3 Pagesposition that you actually hold on this topic. Zinczenenko arguments says that fast food companies are making people fat. Fast food industry is vulnerable. They are marketing product with proven health hazards and no warning labels. It will results in to make children more sick, obese and angry. His arguments are strong enough to convince the situation according to his thought. Opinions may differ as to how persuasive these arguments are, but his statistics about diabetes suggest a definite health riskRead MoreSummary Of Nestles The Supermarket : Prime Real Estate1255 Words à |à 6 Pagesconsiders to be one of the more heinous forms of advertisement in her essay, ââ¬Å"The Supermarket: Prime Real Estate.â⬠Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument Nestle launches into her essay and in the very first paragraph she is telling the reader all aboutRead MoreFast Food1145 Words à |à 5 PagesRamandeep Singh Mrs. Vinson October 23, 2012 English 1001 Essay 2 Draft 3 Fast food Obesity is an epidemic that is sweeping over the United States today. Itââ¬â¢s affecting both adults and children. With the increase in fast food availability and a decrease in the time most Americans have to prepare nutritious meals at home, itââ¬â¢s obvious why more people are eating at fast food restaurants. Obesity is a growing problem in the United States and more and more children are being affected. But do uneducatedRead MoreEssay on A Not So Modest Proposal702 Words à |à 3 Pagesand inspirational proposal; using a persuasive writing technique called satire. Swift was able to strongly influence readers by using various logical, emotional, and ethical appeals which helped to amplify his ââ¬Å"modestâ⬠proposal. Reasoning is often used as a way to convey an idea. Swiftââ¬â¢s use of logical appeals was no different; and by using facts and statistics he was able to support his position very well throughout his proposal. One example of this persuasive technique is ââ¬Å"The number of souls inRead MoreChanges And Problems Of The History Of Television Advertising1366 Words à |à 6 Pagescampaigns exist and are essential but in contrast countries such as Norway and France control or ban such political campaigns. The two core tasks of advertising are to meet broadcast standards and to air an advert to the appropriate audience. This essay will examine television advertising and the problems and changes they have encountered over time, it will look at the social issues advertisers face and explore the solutions and falls throughout the history of advertising. Ads can be seen as ironicRead MoreRegulating Food Advertising and Freedom of Speech Essay906 Words à |à 4 PagesEssay 2, Summary and Response Regulating Food Advertising and Freedom of Speech Perspectives on Advertising and Children Summaryââ¬â As the author of article ââ¬Å"Regulating Food Advertising to Children,â⬠Margo G. Wootan proposes, ââ¬Å"Responsible food marketing to children must address not only how food is marketed but also which foods are marketed to kids (334).â⬠She believes that even in the absence of government control there should be some guideline for food marketing to actRead MoreObesity : A Huge Problem1138 Words à |à 5 PagesCompare and Contrast Essay Obesity has become a huge problem in the United States, and has affected almost everyoneââ¬â¢s lives in some way. Obesity is not something people should take lightly, but many do. Obesity is very dangerous and can shorten a personââ¬â¢s life by years. Both David Zinczenko and Radley Balko agree that obesity is dangerous and has emerged as a huge problem. However, the two differ on why this problem has occurred and how it may be solved. Zinczenko believes that fast food restauraunts are
Monday, December 9, 2019
Departing OFW Domestic Helpers and Caregivers Essay Sample free essay sample
This diary was written by Gilda Dans ââ¬â Lopez of Ateneo de Manila University and Maria Caridad H. Tarroja of de La Salle University. It is entitled ââ¬Å"Exploring Human Figure Drawings as an Assessment Tool for Departing OFW Domestic Helpers and Caregiversâ⬠. This is from the journal ââ¬Å"Philippine Journal of Counseling Psychology ( 2010 ) Vol. 12. No. 1. pp. 13-38. The statement of the job or the issue discussed was about the human figure drawings as an alternate tool to giving standard and structured personality trials to going Overseas Filipino Workers ( OFWââ¬â¢s ) . a tool that can be used for testing and reding intents. The authorsââ¬â¢ intent is to happen specific indexs that would exteriorize appraisal of drawings of Overseas Filipino Workers ( OFWââ¬â¢s ) . The survey is descriptive in nature. Correlations was used to stipulate indexs of planetary quality. ANOVA was used to find the interaction and chief effects and the LSD station hoc analysis was used to compare the tonss. We will write a custom essay sample on Departing OFW Domestic Helpers and Caregivers Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There were two 100 70 ââ¬â three female OFW participants in the survey. all of whom were going for the Middle East as a domestic assistant. All participants were asked to pull a human figure drawing and each drawing was evaluated by three Judgess. with at least one justice being an experient psychologist. The rubric of the diary is rather good and appropriate but so if you foremost read it. you canââ¬â¢t easy understand what it is all about. For me it is excessively wide. The abstract is specific and short but lacks some information. The variables are stated but non straight. The intent of the article is made clear in the debut. It is constructed in a funnel ââ¬â shaped manner. The thoughts are good emphasized and the writer cited merely the pertinent literature. Some subdivision of the manuscript must be condensed because it is excessively long and makes it excessively difficult to understand and non interesting to read. There are some equivocal statements but everything is really good explained. The writers have been really nonsubjective in discoursing the subject. The method was all right and complete ; it includes participants. instruments. design and process. The process is good stated and explained. The consequences are good shown and represented and the informations and tabular array can be easy understood because of its clear account. In the treatment it highlights consequences that are relevant to the usage of human figure pulling as an assessment tool. Deductions of the findings every bit good as recommendations for future research in relation to the restrictions of the survey are similarly discussed. For me. this is a helpful research and certainly of import in the field of Guidance and Psychology because the potency of this survey is non merely for OFWââ¬â¢s but for different groups of Filipino grownup every bit good. I donââ¬â¢t have an thought that human figure drawings have frequently been used in Psychological appraisals in assorted scenes here in the Philippines until I have read this diary. But. I think I have heard about this before or I have watched in the films the pattern of this appraisal and Iââ¬â¢m truly funny of how this appraisal is interpreted and evaluated. I am inquiring how and why they interpret and evaluate the consequences and how can they say that these instruments are valid and dependable. This research surveies made me funny and interested to human figure drawings. After reading everything I get more interested about the current cognitive and emotional operation of an person. At the terminal I was surprised of how they addressed these drawings. The overall consequences may demo that feature of the human figure drawing of going OFW domestic assistants and health professionals are differentiated by their educational attainment and development age. But the findings have deductions on the usage of human figure drawings in the Psychological appraisals of Filipino grownups. the showing procedure and possibly the pre ââ¬â going reding OFWââ¬â¢s go forthing health professionals and domestic assistants.
Monday, December 2, 2019
Islamic banking sector
Abstract Dubai, in the United Arab Emirates (UAE), has a vibrant Islamic banking sector. The region has over 50 banks with upwards of 40 foreign banks office representatives. Largely oil revenues fuel the United Arab Emirates economy, which serves as an enhancement for profitability of these banks.Advertising We will write a custom proposal sample on Islamic banking sector specifically for you for only $16.05 $11/page Learn More The key aspects of the Islamic banks in the region are the profit and loss sharing, transparent dealing, lack of interest, lack of speculation and no gambling. The banks also do not deal with unethical business and have just policies of employment. Dubai bank is the example used to support the Islamic bank concept in the Middle East. Many previous works have been undertaken in this field with no clear-cut research on its drawbacks. This document aims to support research on the customer perspective of the benefits and loops of the Islamic banking concept. Customers of the Islamic banks weigh various options while considering the services offered. The banks are non-remunerative with extra returns for depositors of deposit accounts. There is greater risk in adjusted returns for customers who invest in Islamic banks indices. This study aims to characterize the problems endured by the Islamic banks and together with their customers. Secondary data studies were used as customer sample from Dubai bank. Findings will indicate the problems encountered by the Islamic banks. The study will look into the legal system, political issues, risks, low profitability, loans, lending rates, management and limited transparency. The quality of service that is offered and client problems will also be looked into. Introduction Background Information The new millennia brought in new features and changes in the banking industry key of them being banking systems. The tremendous changes in the industry can be linked to the need for be tter customer friendly service.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These custom-made changes were to aligned to maintain completion with other institutions in the same field and keep up with economic and political developments globally. The Islamic banks were developed due to religious requirements; hence, the competitive edge in the global field was edged out. The Islamic banks cannot compete globally and are ranked poorly out of the top hundred brackets. It is inevitable for the Islamic banking industry to explore future limits for a clearer vision to predict challenges obstacles and effective counter measures. Most of these banks operate well in specific environments. It is estimated that Islamic banking systems manage over US$ 250 billion with clientele around the world. Their client base is not restricted to Muslim countries but is spread well over Europe. The Islamic b anking system continues to grow tremendously. There are more than 260 worldwide Islam financial institutions in operation. Dubai Islamic Bank is the first fully-fledged Islamic bank. It has combined the best Islamic values and their traditional values as well. This is coupled with advanced technology and innovations of modern banking at its best. Dubai Islamic Bank was formed in 1975 and is established as a leader in the field of Islamic banking. The trend of Islamic banking is on the rise in the Arab world, and the Dubai Bank is a front-runner for others. Islamic banking is the fastest-growing economic agent in the world that comprises of many institutions with billions of dollars in assets under management. The role of Dubai Islamic Bank is impressive and the bank is true to its clients and roots. It is religiously and customer-centered institution with personal service and understanding. Significance of the study This study is vital for it will create information on the Islamic b ank clientsââ¬â¢ reaction towards the Islamic institutions system of banking. The main consideration is the prohibiting of interest generation as per Islamic laws. The study is also aimed to provide more information on client benefits in the Islamic system compared to those in conventional systems of banking.Advertising We will write a custom proposal sample on Islamic banking sector specifically for you for only $16.05 $11/page Learn More The benefits of the Islamic banking system are also subject to customer satisfaction, therefore, it is vital that the customers opinion on this area be viewed which the study aims to do. The study aims to make contributions, based on client responses, to socio-economic grasp on the Islamic banking systems and assist the clients make decisions on which system comprehensive choice in conventional systems of banking or Islamic systems of banking. Problem Statement The key aspects of the Islamic systems of banking in t he region are the profit and loss sharing, transparent dealing, lack of interest, lack of speculation and no gambling. The banks also do not deal with unethical business and have just policies of employment Dubai bank is the example used to support the Islamic bank concept in the Middle East. Many previous works have been undertaken in this field with no clear-cut research on its drawbacks. This document aims to support research on the customer perspective of the benefits and loops of the Islamic banking concept. Customers of the Islamic banks weigh various options while considering the services offered. The banks are non-remunerative with extra returns for depositors of deposit accounts. There is greater risk in adjusted returns for customers who invest in Islamic banks indices. The findings of the study will aim to assist clients and potential clients make a clear decision on the banking systems. The Islamic banks are flourishing due to demand rather than supply. Therefore, their customer feedback will give a clear picture of customer satisfaction. This will assist it attaining indicator from the banks growth. Sharia laws have been enforced in many Arab nations and its teachings and laws propel more and more Muslims to be clients of the Islamic banking systems. This can be seen as the driving factor to the banks development.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will therefore, mean that the banks are profiting from a client base that dejects it. The faith based concept of the Islamic banking system drives of many potential non-Muslim clients. The fact that religious wars in Islam have caused many grievances to the rest of the society, many perceive association of the banks with funding of unjustified holy wars. The concept of behind running the Islamic banks is a key indicator of the clientsââ¬â¢ belief in the system. If the clients do not comprehend the working of the system, they will feel oppressed in that their money does not earn interest and yet the banks gain from their deposits. Policies of customer assistance in Islamic products will seek to address their reaction towards the Islamic system and the understanding of its functionality. Objective of the Study The general objective of this comprehensive study is to examine the customer awareness of Islamic systems of banking; this will look into their reaction of the performan ce and profit-and-loss sharing and recommendations for improvement generated. Specific Objectives To understand the customer reaction towards the Islam banking system To create recommendations of Islamic banking improvement based of the client feedback Hypotheses What are the customersââ¬â¢ views on Islamic banking system? In which way do the Islamic banking clients want their banking institution to change? Literature Review Islamic banking uses the principle of moneys not earning interest (Duncan 97). This ban is based upon Islamic ruling called Shariah. Since Muslims are not allowed to gain or pay interest, they are cannot conduct business with many conventional banks. To service the Muslim market, Islamic institutions of banking developed a wide range of financing instruments that do not gain interest (halal). The halal conforms to the Shariah ruling and is acceptable to the Muslim fraternity. Many Arabians before Islam, and later in Islam practiced this interest-free conc ept. For centuries, the banking system was used on a small scale, in the early 1970ââ¬â¢s its commercial application started being used in the public domain. From this time, the concept has become a worldwide phenomenon. The concept has succeeded in many Islam countries, hence, the study on customer opinion and recommendations on growth. The lack of awareness of the key principle is the main point behind the constricted growth. The system would have achieved worldwide success amongst non Muslim and Muslims if the principles were highlighted clearly to impending clients. The religious concept has kept constricting the growth of the institution. Several surveys have been undertaken in the area to assist researchers understand the attitudes towards Islamic banking systems (Gafoor 69). These researches provide useful background information in the area of study. Most of these researches show that the client would generally be accepting of the Islamic banking systems if they were educa ted on their policies. Better understanding of their policies would establish a good relationship between clients and the organization. Ghannadian (41) conducted a study on perceptions customers toward Islamic banking in Malaysia. Many respondents proclaimed the main reasons for Islamic banking selection are based equally on economic considerations and religion. Majority of the clients also found the marketing of the product to be vague. The media has also errantly portrayed the Islamic banking concept. The international media perception of the Islamic banking system is hostile and undermining according to Arab news chief editor. Despite this fact, many respondents of that study believed that the industry had grown tremendously. Ghannadian (32) put forward that Islamic banking organizations should tremendously improve their services for customersââ¬â¢ satisfaction in their wants and requirements. In another study, quality of service is portrayed to be very important as an indicat or for customer understanding and customer satisfaction. Quality service delivery as per to customersââ¬â¢ expectations is vital. Gounaris (64) looked into the quality of service in the banking industry in greece and found an alternating influence per dimension of quality of service to the customer satisfaction. To retain the long-term customers and maintain an edge in the market service quality, it is vital and the key differentiation. In the financial sector, understanding customerââ¬â¢s expectations and needs is essential as a prerequisite. In Dubai, customer perception of quality of service is significantly different from conventional banks in the Islamic banking system. There are four dimensions reflected when comparing the Islamic banking systems and conventional system of banking. The values, image, reliability and personal skills are significant for the running of the conventional banking system. On the other hand, only value and skills are important in the Islamic ban king system. Better service delivery will in turn generate a lot o satisfied clients and consequent growth of the organization and its concepts. There were investigations by Boyd on selection criteria used by the institution. He based the ideas on demography and found many differences in quality of service and demography. In Muslim countries, males are made to do the financial obligations. Methodology There is a requirement for convincing evidence base to carry out this study. The evidence will guide the general process that generates the document. This process will use information sources extensively utilizing both traditional and other sources. It will make sure that adequate resources and information on Islamic banking systems is sort from a large collection of literature on the subject matter. To gain the objectives targeted, a process will be put in place that fast tracks attainment materials. These processes will be interlinked, for efficiently generated information. The proce ss will involve both quantitative methods and qualitative methods for the generation of information. The qualitative methods will entail Methods used quantitatively will entail the following: Desk reviews of important data and previously complied reports available to gain a variety of aspects to be analyzed. No Main Objective Approaches for methodology 1 Undertake a critical, elaborate and comprehensive analysis of the present customer opinions on Islamic banking system Desk review and analysis of available data Literature reviews 2 Develop key recommendations on issues affecting Islamic banking systems Literature review The process will need consideration before hand of data available and more information on the Islamic banks to assess their quality, efficiency and effectiveness. Study Design This will be a descriptive study. It will also contain cross-sectional study to determine the opinions of customers on Islamic banking systems. The study targets customers of Dubai b ank in the United Arab Emirates. The Study Population The study will target a general cross-section of customers of the Islamic banks. This is to attain first hand information from the situation experienced by customers of these banks. A specific target population of customers of the Islamic bank of Dubai will be used. Sample size Determination There will be a sample size of 500 Islamic bank customers.The sample size will be determined using Fisher et al, (1999) formula, i.e. n =Zà ²*pq/dà ². Where n is the needed sample size, z is the normal standard deviate which is given as a constant of 3.24 which corresponds to 99% confidence interval, p is percentage of targetable customers. This gives a prevalence of 45% d is the degree of accuracy, and q is given as (1-p) which is 1-0.45=0.55 The sample size will be based on the precision (p- value = 0.45), and so n= {(3.24)à ²*0.045*0.55}/ 0.05à ² n= 380 The sample size is increased to 600 in order to account for potential missing clien ts, refusals, and spoilt questionnaires. (5% of 380) Data collection instruments The study will utilize highly structured interviewer administered questionnaires will be used. The tool will be subdivided into sections. It will be written both in multiple languages including Arabic and English. Pre-Testing of Tools The data collection tool will be pre-tested in selected areas in to assess its effectiveness and the feedback from the pre-test will be used to make the necessary adjustments on the tool. Training of Research Assistants To ensure quality data is collected, the researcher will recruit exceptionally qualified local enumerators. They will be trained for 4 days to attain certain skills and knowledge required to enable them produces results. They will be made familiar with interview conditions and variables being studied. They will be taken through interview schedules, question by question and they will be shown how to conduct interviews. Data Analysis Different analytical tech niques will be used. The analysis on the awareness level on cervical cancer among women will be analysed using percentages. This approach has been used to explain the determinants of customer relations in Islamic banks in India. Relationships between categories of variables will be analysed using the Chi-square test. Chi-square testing has been used to explain relationship of determinants of willingness to go for screening for breast cancer among women in United Kingdom (Bose 68). The data analysis was both manual and electronic. The initial exercise of the data analysis started with the harmonization of dummy tables required to guide on the variables for electronic manipulation. Frequencies of identified variables were run in SPSS some of which were exported to Microsoft Excel for generation of graphs and charts. Various variables were also summarized manually in tables to assist in the analysis. Data Computerization and Verification I entered the data. Data was entered into Key I nformant Questionnaire (KHI) files. Quality control was conducted by systematic checking for outliers, coding errors, and impossible results. Statistical Package for the Social Sciences (SPSS) was used for data analysis. Data cleaning At the end, of the data collection Manual data cleaning of questionnairesââ¬â¢ conducted. All queries and concerns were harmonized to ensure uniformity as prepared to develop the data entry screen. Data entry screen Data entry and manipulation was to be done in the Statistical Package for Social Scientists (SPSS). The screen merged and harmonized into one Master sheet. Data entry Data entry was conducted. All the entered data was merged into one data set Master sheet. Ethical Considerations The research will be presented to Universities administration for clearance and approval. The document will be presented to other interested stakeholders. Participants in the research will be required to consent to participate. The purpose and objectives of the study, assurance of confidentiality and voluntary participation, anonymity, perceived benefits and possible risks before participating in the study will be explained to them. The participation will be voluntary. Dissemination Plan The result will be disseminated to the University and required Islamic banks institution. Further dissemination shall be through seminar presentations, workshops and report prints Limitations, delimitations and assumptions Assumptions For the project, the researcher assumes that the participants of his survey differ in attitude, experiences and perceptions. Other assumptions are that the participants understand the purpose of the survey and they respond accurately and honestly to the survey. Delimitations The study delimits to a specific banking institution. The customers come from one institution for easier control of participants. Works Cited Bose, McGee. Islamic Investment: Risks and Returns. New York: Cengage Learning, 2008. Print. Duncan, Edmund. Effi ciency, customer service and financial performance. Dhabi: Inter. J. Bank Mark, 2004). Print. Gafoor , Michael. Commercial Banking Interest-Free. Washington: Noordeen, 2006. print. Ghannadian , Fred. Economy banking development: Islamic banks. New York: Sage, 2004. Print. Gounaris Seth. Service quality: Islamic Banking. New York: Routlegde, 2006. Print. This proposal on Islamic banking sector was written and submitted by user Camren D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Wednesday, November 27, 2019
Pantsers and Plotters Which Are You (And Why It Matters)
Pantsers and Plotters Which Are You (And Why It Matters) Two Types of Writers: Plotters and Pantsers Writing has always been a passion for the UK-based former journalist Amanda Wills, who now works part-time as a police press officer. Her latest book, Flick Henderson and the Deadly Game, was published in December last year, with a cover design courtesy of Reedsy artist Rachel Lawston. In this article, she talks about two types of writers, Plotters and Pantsers, and the pros and cons of both. Plotter or PantserDo you plan your novel to the nth degree before you type a single word, or do you sit at your computer, take a deep breath and fly by the seat of your pants? If the former, youââ¬â¢re a Plotter; if the latter, youââ¬â¢re a Pantser. Plotters plan novels to the nth degree. Pantsers fly by the seat of their pants and just write. We all know there are pros and cons to both. Knowing exactly whatââ¬â¢s coming next means that Plotters are less likely to suffer from writerââ¬â¢s block. They also tend to write faster and more efficiently. Pantsers, on the other hand, have the freedom to let their characters take control, which can be both terrifying and exciting at the same time.I should say now that I am your typical Pantser. Donââ¬â¢t get me wrong, I am in awe of writers who spend months plotting scenes on timelines and building detailed biographies for their characters. When I start a book, I know how it begins, and I normally know how itââ¬â¢s going to end. Itââ¬â¢s just the bit in the middle thatââ¬â¢s, shall we say, fluid. I then spent about a week playing a kind of story jigsaw, rearranging the scenes until Kateââ¬â¢s disappearance became the main plot and the disappearing pets became the sub-plot.This kind of low-tech approach might not be for everyone, but it worked for me. It helped me spot continuity problems and holes in the story. It became blindingly obvious where I needed more action, and where I needed to slow the pace down.And once I had the scenes in the right order it was a pretty straightforward task to reassemble them on my Word document.Flick Henderson and the Deadly Game was released both as a paperback and ebook this past December, nearly three years after I had that first seed of an idea.Do I regret not plotting the book properly in the first place? Probably. Iââ¬â¢m sure it would have saved a lot of time. Iââ¬â¢ll definitely use the giant word jigsaw approach again. Being able to play with scenes in such a tangible way was immensely useful.Will I spend weeks planning every scene, every plot point, every nuance, every character arc, before I start writing my next book? Probably not. Iââ¬â¢m a Pantser by nature. But one thing I have learned is that a little planning goes a long way.So that is exactly what I plan to do. As a writer, I'm a Pantser. But I've learned that a little planning takesà your bookà a long way. Flick Henderson and the Deadly Game is available on Amazon in paperback and on Amazon Kindle!Are you a Plotter or a Pantser? Or, like Amanda, have you found a way to straddle both styles of writing? Let us know, and leave any thoughts, experiences, or any questions for Amanda in the comments below.
Saturday, November 23, 2019
Beating essay-writing block, Nursing Standard - Emphasis
Beating essay-writing block, Nursing Standard Beating essay-writing block, Nursing Standard In his second article on writing skills for nursing students, Rob Ashton explains what to do when inspiration doesnt strike. D-Day has arrived. And the essay youve sat on for weeks is due tomorrow morning. Its not that you havent put pen to paper yet. In fact, youve done lots of research and written copious notes. But bringing them all together into an even semi-coherent essay has become what seems like an insurmountable task. Now youre staring hopelessly at a blank screen with a feeling of panic in the pit of your stomach. It threatens to overwhelm you. Fear not though. The first thing to understand is that youre certainly not alone in feeling this way. Writers block affects everyone at some time even famous authors. Biologically, it occurs because your brain perceives a harmless task as a dire threat, and starts to do everything it can to keep you away from it. An essay, though not exactly fun, cant actually harm you of course. But youre dealing with millions of years of evolution here, and mere logic may not be enough to beat the problem. The secret to blasting through it is to arm yourself with a set of techniques that will enable you to blast through those blocks. Put on your thinking cap Grab a pencil and paper and brainstorm what you want to include in your essay. Write down everything you can think of, including scientific studies, ideas, arguments and counter-arguments. Take a series of coloured pencils and group together the points that have elements in common. Then rank these groups in order of importance. Build an effective structure Next, write headings that relate to the groups in your brainstorm. For example, if your essay is to evaluate the clinical treatment of diabetes, you might write Medical model of diabetes and Social psychology of sugar consumption. You wont necessarily keep these headings in your final essay. Instead, think of them as guide posts to keep you on course. Find your flow Now and only now its time to put fingers to keyboard. But forget settling down for an all-nighter. Instead, set an alarm for five minutes from now, and write until it goes off. This will be far less daunting than seeing a marathon writing session stretching out before you. After all, how bad can five minutes be? Yet what youll probably find is that you start speeding up to try to beat the clock. And in doing so, youll start to create momentum. Three or four of these five-minute burst are normally all it takes to get things moving. For it to work, you have to be honest with yourself and stop at five minutes if its just not happening for you. But when you do, make sure you reset your alarm and start another five-minute session five minutes from now. Forget your grade Although your heart may be set on producing a first-class essay, put these thoughts aside while youre writing. Focusing fully on answering the essay question gives you the best chance of scoring top marks. Pay attention to detail Once you have your first draft, carefully comb through it and weed out any meaningless words. Make sure your opening paragraph directly answers the question and that youve fully explored your arguments. Finally, proofread carefully by stopping a pen at each word to make sure there are no typos or spelling mistakes. You dont need the mad panic of an imminent deadline to get started. So dont delay the writing process by doing too much research. Just take a deep breath, begin your brainstorm and write your way to essay success.
Thursday, November 21, 2019
Create a Professional Development Plan Coursework
Create a Professional Development Plan - Coursework Example e public policies for school emergency and crisis response plan have become the basic need for healthy growth of children, but the realties are different by lack management about the serious issue. To overcome any type of crisis, the schools need supporting policies for comprehensive and cohesive approaches for the four important elements (prevention, preparedness, intervention and recovery) for the effective crisis response. Crisis response development plan include the support of trained staff, community collaborations and the relief organization (NASP, 2009). The purpose of comprehensive-crisis-management policies is to prepare the school administration and the staff for appropriate response against violation cases, criminal activities or natural disasters in the schools. The policies to overcome the issues of school emergency should be highly efficient by including the strategies of preventions and interventions taken by the school staff. It is a fact that the tragic incidents happen very quickly in the school boundaries, which needs quick and effective steps to handle these issues. Sometime the crisis is not as severe as the rumors hurt the studentsââ¬â¢ minds, so there need precautions to cool down the situation at the schools. The training of the staff should be very skillful to handle the situations of criminal gangs, violations, disasters, etc. the crisis management plan includes the facilities of medical aids, help of law enforcement agencies, highly alert security, etc to take rapid and quick actions against any type of negati ve issue (Council, 2014). There are some schools that have the proper plans and facilities to tackle the major disasters, such as floods, earthquakes, fire burnings, etc. same it is, many schools do not plan to take actions against any kind of accidental situation, which is not a good sign for the child development and his mental growth during his school hours. Sometime the criminal minded students hurt the student unusually, which is
Tuesday, November 19, 2019
War of 1812 Essay Example | Topics and Well Written Essays - 750 words
War of 1812 - Essay Example Britain was engaged in war with France and wanted to curtail the trade capability of its enemies thus cutting trading channels (Wait 42). At the same time, Britain had implemented a forced recruitment of US seamen in to Royal Navy and started assisting Native American Indians who were engaged in forced resistance of the expansion of US frontier to the North West. The other immediate cause of the war was the desire by the United States to annex Canada territory and expand its frontier Northwest through conquering the Indians (Norton, et al 627). Over several decades, Americans developed the feeling that the Mexicans had very little respect for the young United States. Besides, Mexicans prompted arrogant attacks to the United States and this created a lot of hostility to both nations. Even though the war got official, declaration in June 1812, preparations for engagement in such kind of an attack was already in place with the government congress inviting more volunteers to join the mil itary and the number was rapidly increasing (Black 118). American Indians had cordial relations with the British as a way of building up power to fight against a common enemy. This led to a military support since Britain offered weapons to the red Indians in order to suppress United States military from invading the northwest region that had fertile soil and natural resources (Wait 42). The possible resistance of invasion of the territory from both sides was as an imminent factor to stage the war later named the Mexican war. There was anxiety because the United States had a composition of two major armies. The fist one termed as the United States Amy seconded by the one authorized by the congress. Therefore, the congress army was set up with an agenda to wage wars in order to restore dignity and honor from the nations as one of the strongest forces in the world and it was through this, that the Mexican war came into place as a solid test to determine the strength of such an existenc e (Hanson 31). The United States achievements from the Mexican war Despite objections by the abolitionists, the United States gained recommendable boost on military confidence and mighty since volunteers who joined the forces to help fight enemies. Their military populations remained the same even after the war had technically ended and the US was considered a military power. In addition, the Indians having being supported by the British with the sophisticated weapons, finally agreed to sign treaties in order to allow for United States frontier expansion in Northwest. The United States asserted its trade independence under the international law and need for neutral rights of the countries engaged in the war. Later, Mexican government accepted to a fine charge for having assaulted the United States and agreed to pay a debt amounting to more than three million United States dollars (Wait 42). Conclusion I believe that the United States attained high military confidence by defeating a force that was large and superior in terms of military equipment to the United States and President Jackson demonstrated to the entire world that the US was a powerful military force. Although the signing of treaty after British defeat at New Orleans technically ended the war, the United States attained nationalism and was capable of signing treaties in Northwest thus opening the Native Indian lands for American expansion. Accordingly, the US asserted its trade
Sunday, November 17, 2019
The Differences Between an Associate Degree Nurse and Bachelor Degree Nurse Essay Example for Free
The Differences Between an Associate Degree Nurse and Bachelor Degree Nurse Essay Throughout history, a nurse has been defined as a person caring for the sick(Merriam-Webster, Inc. , 2004, p. 853). At the completion of school, whether from an Associate Degree in Applied Science or a Bachelor of Science Degree, all candidates must pass the national licensure exam. This enables the new graduate nurse to practice as a registered nurse. This new R. N. graduate is permitted to work in health care facilities in entry level positions. Both begin their career similarly with an extended orientation period being mentored by a seasoned colleague. Orientation is a probation period which grants the new employee time to become acclimated to the new facilities policies and procedures, as well as time for the facility to evaluate the new employees progress. Close supervision is required, as well as hands-on-hours, to order for the graduate nurse to gain confidence in the new work environment. (Goulette, 2010, p. 2) Is there a difference between the nurse with an associates degree and the nurse with a bachelor degree since the RN licensure test is the identical and both begin their employment with an extended orientation, as well as tight supervision? One difference is the amount of education. ADN programs, offered by junior or community colleges, can be completed in two to three years. BSN programs, college or university offered, take four years to complete. Time is not the only difference in their schooling. The BSN program places emphasis on general education requirements in the first two years. It is the latter two years where nursing is the center of attention. The criteria needed for the baccalaureate program includes liberal arts education, patient safety, quality of care, research based practice, health care funding, collaborative care, and preventive medicine in communities. (American Association of Colleges of Nursing [AACN], 2008, p. 3) The ADN or technical programs essentially delete some of the generalized educational courses and devote the attention exclusively on nursing which correlates to more hands on experience. This focus is adapted to primarily prepare the ADN student for more day to day nursing activities. In 1952, Mildred Montag, in response to the nursing shortage, designed a program to counter the college level nursing programs. An associate degree was the end result. (Haase, 2006, p.1) To answer the question posed: Is the nursing education level a contributing issue in the deliverance of quality care and patient safety? The American Association of Colleges of Nursing believes that baccalaureate prepared nurses like other health care providers, practice at a higher level. Nurses processing a Bachelors Degree are molded to adapt to the changing health care environment and its demands. This can be accomplished by leadership development, as well as critical thinking emphasizing health promotion and disease prevention across all environments of care. (American Association of Colleges of Nursing [AACN], 2012, p. 1) With the health care system changing so rapidly, it is important that nurses are autonomous. It is necessary, as patient advocates, that we understand the cause and effect of all entities involving our patients. Critical thinking and making the correct judgment call clinically is vital. A patient situation which comes to mind is an 86 year old female, weighing 50kg, Vital Signs: Blood Pressure: 80/50, Heart Rate: 102 (Sinus Tachycardia), Respirations: 20, Saturation: 94% on room air, Hemoglobin: 7. 0 and trending downward over the last three days. The patient complained of chest pain, mid-sternum radiating to jaw, and shortness of breath. This assessment differs from the initial assessment at the beginning of the shift. The nurse informed the physician, placed the patient on oxygen, administered intravenous fluids, removed any nitrate patches, performed an electrocardiogram, suggested that blood be obtained for type and cross to be sent to the lab. The RN remained at the patients bedside, continually monitoring the vital signs and assessing the patients condition. The bedside nurse is exhibiting proficiency in the ability to think critically by making a nursing diagnosis, initiating nursing interventions, and evaluating the results. In the above example of critical thinking, it remains difficult to conclude whether level of education or years of experience are the determining factor in the delivery of patient care. For many years there has been an ongoing debate throughout the nursing community on the importance of knowing that versus knowing how. What seems clear is that vast general, as well as nursing knowledge can only benefit the profession and the patients we serve. ? References American Association of Colleges of Nursing. (2008). Essentials of baccalaureate education for professional nursing practice. Retrieved from www. aacn. nche. edu American Association of Colleges of Nursing. (2012). The Impact of Education on Nursing Practice. Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/impact-of-edcation Creasia, J. L. , Friberg, E. E. (2011). CONCEPTUAL FOUNDATIONS: The Bridge to Professional Nursing Practice (5th ed. ). St Louis, MO: Mosby Inc. , an affiliate of Elsevier Inc. Goulette, C. (2010). Nursing (Job) Shortage. New Grads are Finding the Job Hunt Tough. ââ¬Å". Retrieved from nursing. advanceweb. com/ Haase, P. (2006). The origins and rise of associate degree nursing education. Retrieved from www. noadn. org Merriam-Webster, Inc. (2004). Merriam-Websterââ¬â¢s Collegiate Dictionary. In F. C. Mish (Ed. ), Merriam-Websterââ¬â¢s Collegiate Dictionary (Eleventh Edition, p. 853). Springfield, Massachusettes, USA: John M Morse.
Thursday, November 14, 2019
Moliere Essay -- Biography Bio Biographies Jean-Baptiste Poquelin
Moliere is undoubtedly one of the most interesting and famous French writers ever. His comedic plays capture the reader with a a perfect blend of intelligent and slap stick jokes. He mastered the "strange enterprise of amusing decent people"(Guicharnaud, 2) with this simple philosophy: "Nothing is more effective(in making people laugh) then holding up the mirror to nature."(Guicharnaud, 21) Jean-Baptiste Poquelin was born in Paris on January 15, 1662. His father and Mother where both interior decorators for the king, although his mother died when Jean-Baptise was ten years of age. He was sent to College de Claremont, an aristocratic Jesuit institution. Poquelin took a degree in law, which he never used in practice, and moved back to work with his father. When he turned of age, he shocked his family by declaring he would not succeed his fathers position. Instead , he took the stage name "Moliere", and began his career as a thespian. He spent a short time in a debtor's prison and then immediately fled Paris. Thus began the most important stage in Moliere's young life. Moliere wondered about France, learning the trade of which he would eventually master, and become famous for. He learned how to handle everything about the stage. From writing, to acting, to controlling unhappy crowds that where armed with fruits and vegetables as missiles. Immediately, his own skits and plays where a success. His entire career was almost one of continuous success. He worked his own theater, with his own troupe(organization of actors) of which he was president. Louis the XIV was one of his biggest patrons. For fifteen years he managed, wrote, acted and organized performance at his theater. On February 17, 1673 Moli... ... to make them realize there false preciosity. He succeeds in mortifying them, and they depart from his home. In his time, the effort towards distinction became very popular. Although to us some of the ridulous antics of the two girls trying to seem prestigous are too far fetched to be realistic, they are "exact, not exagerated."(Bishop, 3) In writing it, he made many realize how ridiculous their actions where, maybe aleaving his anoyance. This practice though, still exists today. Too a good portion of the poplulation it will be a way of life. Now a days many young people attempt to be "cool" by buying the latest clothes and practicing all the latest trends. This is of course an effort to be more prestigious to there peers, and thus is human nature. As with all Moliere plays, they are still relevant in todays world, after all human nature is ageless.
Tuesday, November 12, 2019
Indiaââ¬â¢s First Five Year Plan Essay
At the time of Indiaââ¬â¢s first Five Year Plan, the government focused primarily on the agriculture sector. A large part of capital and technology was devoted to increasing agricultural production. This was effective at the time and is now referred to as the green revolution. The success of this plan convinced the Indian Planning Commission to shift their strategy. The NM strategy drew inspiration from the USSR and suddenly focused on rapid industrialisation in the second Five Year Plan rather than the agricultural sector as they had done in the previous plan. The NM strategy focused on industrialisation, mostly on the idea that manufacturing industries enjoy economies of scale, while agricultural production would face secularly diminishing returns. The productivity of labour could also be increased in capital intensive manufacturing industries while the surplus gained per labourer from agricultural production would be lower. Therefore, the available quotient for re-investment and the resultant growth would be higher from basic and heavy capital industries. Major developed capitalist countries like Japan, the U.S.A and the U.K took an alternate path to industrialisation called the ââ¬Å"demand-pullâ⬠process. This involves starting with establishing consumer good industries, intermediate good industries and light engineering industries to supply simple materials and equipment to the consumer good industries. Agricultural development would lead to the growth of consumption good industries that supply basic consumption needs such as food and clothing and this in turn would lead to growth in agriculture. Under this system, even small increases in capital invested in agriculture would increase output and employment as opposed to the large amount of investment required for setting up heavy capital industries. This increase in agricultural growth would enhance the demand for consumer goods and gradually, basic and heavy capital industries would emerge. This path ensures a self-financing system without inflationaryà pressures, as profits generated in the consumer goods industries would be re-invested in infrastructural industries. This could have been highly advantageous. The booming population in India, i.e. the growing labour force in the country was not accounted for due to the nature of capital-intensive industries. The growth of the basic and heavy capital goods industries did not increase the supply of essential consumption goods for an increasingly poverty ridden population. The large investment in infrastructural industries led to an increase in monetary demand and the slow growth in the supply of consumption goods could not match it. This led to growing inflationary pressures. In order to control the flow of private investment, policy makers implemented a system of licenses to ration industrial capacity between the existing firms. Therefore, private investment was not profitable and thus, efficiency, product innovations, technological advancements and competitive pricing were foregone. It can be seen that the fundamental problems of poverty and unemployment faced by India were not addressed by the N-M strategy. The neglect of agriculture can be seen from the allocation of the total outlay that was given to this sector in the Five Year Plans that followed the first one. Only large irrigation projects were financed and therefore the vast majority of small, marginal and subsistence farmers were neglected. The protection that these industries were given from foreign competition made India a high cost and technologically stagnant economy. In conclusion, it can be seen that only 25% of the plan expenditure was directed towards the rural economy which comprised 70% of the labour force of the country. Government employees and white and blue collar employees of public and private large-scale industries were the only people who benefited from the strategy.
Sunday, November 10, 2019
Black & Decker Case
1)Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal shelf space? â⬠¢Trade is asking for advertising allowances and rebate money on products, profitability in the Tradesmen segment is near zero. â⬠¢The B&D brand in the Tradesmen segment may be regarded as ââ¬Å"weakâ⬠due to the fact that B&D dominated the consumer segment. â⬠¢The ââ¬Å"heavy do-it-yourselfersâ⬠may have a misconception on the quality/reliability/durability of B&D professional line. These individuals make a living from using these tools and simply cannot risk the aforementioned features. )Why are Black & Decker's shares of the two professional segments ââ¬â Industrial and Tradesmen ââ¬â so different? Wouldn't you expect them to be similar? â⬠¢Tradesmen segment is growing faster than the industrial segment. B&D did not initially capture or dominate the tradesmen segment, hence the share differential. â⬠¢Decision influencers in the industrial segm ent viewed B&D as a high-quality brand. Similarly, the consumer segment regarded B&D as a strong brand which helped B&D attain the #1 position in the marketplace. This did not spill over to the tradesmen segment, which needs more differentiation. Strong influencers in outlets such as ââ¬Å"Home Depotâ⬠educate the consumer to ââ¬Å"stay away from B&Dâ⬠. 3)What, if anything, do you learn from Black & Decker's consumer research? â⬠¢B&D uses very similar branding strategies for their tradesmen and consumer segments. â⬠¢Brand perception is the main issue with B&D strategy for capturing a larger market share. â⬠¢Durability/Quality issues are not substantiated. Blind tests of B&D products in the tradesmen segment reveal that B&D products are comparable to other major competitorsââ¬â¢ products. In some instances, B&D products are elected as leaders in their product categories. )Joe Galli's objective is ââ¬Å"to develop and gain corporate support for a viable pro gram to challenge Makita for leadershipâ⬠in the Tradesmen category (p. 1). To gain support, the minimal share objective would have to be ââ¬Å"nearly 20% within three years, with major share ââ¬Ëtake away' from Makita. â⬠How realistic is this? â⬠¢This is realistic due to the fact that there are a number of negative perceptions of Makitaââ¬â¢s products including ââ¬Å"arrogant & dictatorialâ⬠. The problem is that no single brand dominates all the product categories in the tradesmen segment.This means that product selection may be circumstantial and mostly influenced by tradesmen in-store influencers etc. â⬠¢Currently, B has ~9% market share, meaning that it would have to take ~11% market share from Makita who has ~50% market share. Makita has the most to lose in this industry segment. â⬠¢Since, B is financial strong and is not making much money in the tradesmen segment, the financial risk would be limited. 5)If you think Galli should pursue a â⠬Å"build shareâ⬠strategy, what actions do you recommend? Does the DeWalt idea have any merit?How about the subbranding option? â⬠¢Gallie should pursue a ââ¬Å"build shareâ⬠strategy but only under a different brand. Choosing a different brand name such as DeWalt that already has positive resonance in the tradesmen segment would not only disassociate the current perception of B within that segment, but could help reduce B risk of ââ¬Å"embarrassmentâ⬠in the other two segments in case the DeWalt brand fails. â⬠¢The sub branding option still carries the B brand with it. At this point in time the tradesmen segment is not a new & emerging market, but a well developed growing market.Sub-branding at best could help drive some product categories, but not the overall brand as a whole. â⬠¢The yellow color choice would help the DeWalt brand truly stick out from the competition. Currently, the most exotic color in the tradesmen segment is teal ââ¬â Makitaâ⬠â¢s color. The yellow color choice would less likely backfire since yellow is a familiar job site color associated with safety. 6)Be specific about what you would do and remember you have at least three audiences to please: the consumer (the Tradesman), the retailer, as well as Nolan Archibald and Gary DiCamillo. Consumer oIntroduce DeWalt brand with yellow coloring oOffer rebates and incentives â⬠¢Retailer oIntroduce DeWalt with limited supply to generate ââ¬Å"pullâ⬠oPromote demonstrations of products that demonstrate superiority oMaintain existing B line as a benchmark for DeWaltââ¬â¢s success oSlowly phase out B and replace with DeWalt oOffer volume discounts to large retailers such as Lowes and Home Depot, since this channel is the fastest growing one â⬠¢Bosses oPresent above and maintain sub-branding exit strategy
Thursday, November 7, 2019
Thorpe Park Essays
Thorpe Park Essays Thorpe Park Essay Thorpe Park Essay My aim is to investigate the different ways in which physics are involved to create thrilling yet safe rides. Some examples of the physics used in a theme park, which I intend to explore in this piece of coursework, are the following:* The sensation of weightlessness* Large accelerations of the body* Large decelerations of the body* Changes in kinetic and potential energy* Newtons laws of motion* Power and work done* Lifting forces and stopping forcesI have chosen the ride called detonator. I must find out two pieces of information needed before I carry out my investigation and carry out my calculations. I will firstly need to estimate the mass of the carriage and the height (displacement) of the tower.Estimating the massThere are twelve seats, each holding a person who on average has a mass of 90kg. There is a large carriage with a mass of 1500kg although this is an estimate. The total mass equals 2580kg, this is an estimate this is not very accurate as not every rider is identical and has a mass of 90kg some may have a higher or less weight. This will affect my results slightly.Estimating the heightTo estimate the height of the detonator I will use similar triangles to accomplish this.Two triangles are similar if they have the same shape. They dont have to be the same size. For the smaller triangle, I will evaluate the ratio of the side with length h to the side with length l. This is the same as, with respect to the larger triangle, the ratio of the side with length H to the side with length L. That is h/l = H/LI used two rulers to record the measurements of l and h, the two rulers being 90 degrees parallel to one another. The value of L, length, was recorded by the distance from where I was to the point at where the ride is situated. I recorded the values for:* h = 29.1cm = 0.29meters,* l = 37.1cm = 0.37meters,* L = (97 paces at 0.39) + 6m = 43.83meters.I am now able to calculate the height of the detonator (H):h/l = H/L h/41.8 = 0.29/0.37 h= (43.83x 0.29) /0.37Height = 34.35 meters.When I calculated the height of the ride I did not consider where the carriage started, therefore the displacement is not from the top of the tower. My calculation is not very accurate. I will now subtract 3.27 meters for the length of the carriage. So my new height is 31.08 meters.Average VelocitiesOnce I have estimated the height of the tower I am now able to calculate the average velocities of various stages in the ride. Velocity is the speed at which the carriage changes position. A higher velocity means an object is travelling faster between two given positions. I will include the average velocity of the carriage on its journey up to the top of the ride, the average velocity of the carriage on its journey down the ride, the average velocity of the whole ride, the average velocity of the free fall distance part of the ride. I will also estimate the average velocity of the braking distance. I used a stopwatch and was able to time how long the carriage t ook to complete all five stages of the ride. With this value I was able to calculate the velocity with the simple formula s=d/t. My average velocities are unfair, as I have not taken into consideration air resistance or friction, which would slow the carriage down slightly. Although in most cases this is small enough to be neglected.I got the free fall distance by estimating the displacement of the ride from where the carriage started at the top of the tower until the while plates located on the side of the tower, which are used to slow the carriage down. This is the displacement that the carriage is travelling whilst in free fall. I think this is an inaccurate measurement as I used my observation. I latter went onto the Thorpe park website and found that the free fall distance is actually 29.5meters. I estimated 27 meters and was only 2.5 meters too short, I think that is only a small inaccuracy.I went on to the Internet and found the actual average free fall velocity of the ride t o be 15ms-1, with my value at 11.64ms-1. This is only a slight inaccuracy and is a fairly reasonable result. The inaccuracy may have been caused by the many possible human errors or slight inaccurate results collected by using the stopwatch. An example would be the delay or quickness of my reactions to stop the watch when the required destination is met.TimeI recorded the times with a standard digital stopwatch. I recorded three sets of results for the five times and worked out an average for a more accurate set of results. This was a reliable but inaccurate method as many human or technical errors where possible, causing an unfair set of results.Free fallGalileo first introduced the concept known as free fall. According to legend, Galileo dropped balls of different mass from the Leaning Tower of Pisa to help support his ideas. These classic experiments led to the finding that all objects free fall at the same rate, regardless of their mass.An object in the state of free fall is onl y influenced by the force of gravity. The object has a downward acceleration toward the centre of the earth (9.81ms-2), the source of gravity.I will use a constant acceleration formula to investigate whether the detonator has an acceleration of -9.81ms-2, as Galileo predicted. The displacement of the free fall ride is 27meters as I previously estimated (see page 1). The time of the free fall part of the ride is 2.32 seconds as I also previously recorded.A=?S=27metersT= 2.32 secondsU= 0ms-1V=S= ut + 1/2at2S = 1/2 at2a= 2s/t2a = 2x 272.322a= 10.03 ms-2This is near the value of acceleration due to gravity. I think this is a reasonable result due to the limitations. Firstly the displacement was just an estimate and may not be the exact value, this would affect the result, as it may be a greater or less value. The time is not the exact value of the free fall ride as I used my observation to stop the watch when I thought the carriage reached the white plates, when it started to decelerate , this may not be an accurate value. With such a small inaccuracy I think that I can safely draw the conclusion that the carriage free falls at the same acceleration as that of the gravitational pull of the earth, as predicted above. I have taken into consideration inaccuracies. Another ride that relies on free fall is called tidal wave. This is a roller coaster, which descends down a slope with a component of the gravitational pull of the earth. As further work I could work out the acceleration of this ride to investigate the component of gravity.Newton later took Galileos discoveries concerning mechanics and incorporated these principles into his laws of motion. Newtons first law applied very much to the ride which states; every body remains at rest or in uniform motion in a straight lie unless acted upon by a force. It is this first law of motion, which applies to the ride, firstly when the ride is at the top and is stationary. Whilst at the top there are two forces acting upon t he seat of the carriage. The forces act in such a way that they counteract to each other. As the rider sits in their seat at this moment, the seat pushes upward with a force equal in strength and opposite in direction to the force of gravity, which is causing the passengers weight. These two forces are said to balance each other, causing the rider to remain at rest. If the seat is suddenly pulled out from under the rider, then he experiences an unbalanced force. There is no longer an upward seat force to balance the downward pull of gravity, so he accelerates uniformly to the ground, until the carriage decelerates. It is at this point where a force is applied to slow the carriage down bringing it to a controlled stop.The detonator can give its passengers the sensation of free-fall. It consists of three distinct parts: ascending to the top, momentary suspension, and then the quick downward plunge.Ascending to the topIn the first part of the ride, force applied to the car lifts it to the top of the tower. The amount of force depends on the mass of the car and the passengers within the car. Motors create this upward force. There are built-in safety allowances for variables concerning the mass of the riders. F=ma, F=2580x-9.81, F= 25309.8N. This may not be a very accurate result as the mass of the carriage is just an estimate and not a true value. Whilst the carriage is gaining height it is also gaining gravitational energy. The carriage also contains little kinetic energy on its journey.Momentary suspensionWhilst the car is stationary at the top of the tower the gravitational potential energy is at its greatest. Gravitational potential energy is the energy possessed by the carriage because of its height above the ground. The amount of GPE depends upon its mass and its height. I have worked the GPE with the following formulae:Gain in gravitational potential energy = mass x gravity x height.2580(kg) x 9.81(ms-1) x 31.08(m)= 786628NThe value for the GPE may be inacc urate as I estimated the height and this might not be the exact value. Also the mass of the carriage it an estimate and is not identical for every ride, so it varies for every ride.With the GPE I am now able to calculate the minimum power used by the motor to lift the carriage. I will use the formula: power=Energy Transferred/Time.P=786628(N)/17.82(s)P = 44143 wattsThis value may be inaccurate as the GPE I calculated is not an accurate value, also the time may be inaccurate as I used a stopwatch and inaccuracy could have occurred. This is the minimum power used, as the motor is not 100% efficient due to friction, increase/decrease in mass due to passenger mass, air resistance, also loss of power due to heat e.t.c.Newtons third law of motion states that; To every action there is an equal and opposite reaction. A 6okg man would experience a 0N resultant force acting on his seat whilst at rest, and a 589N reaction force acting on his seat. F=ma, F=609.81=589N.Quick downward plungeFrom the top of the tower the car is swiftly accelerated towards the ground under the influence of the earths gravitational field only, as I previously calculated. It is at this point, which the car gains kinetic energy and looses potential energy. A unique magnetic braking system helps bring the ride to a controlled stop. The faster the carriage moves, the larger resistive forces become.F=maF=25809.81=25309.8NWe measure the energy an object has by the work it can do. The work is done when the carriage is moved by the force of gravity. I will now calculate the work done:work done = force x displacement in direction of forcewd=25310x27wd= 683370j this is not very accurate as I did not consider air resistance or friction. Also the force involves an estimate of the mass of the carriage, which is not identical in all the rides.Kinetic energyThe kinetic energy of the carriage is the energy possessed because of its motion. The kinetic energy is greatest when it is at a minimum height. I have w orked out the kinetic energy possessed by the carriage whilst in free-fall.Loss of Gravitational Potential Energy = Gain in kinetic EnergyMgh = 1/2mv2gh = 1/2 v29.81 x 31.08 = 1/2 v2304.8 = 1/2 v2609 = vv = 25ms-1The main limitation in this calculation is the fact that the height of the ride is an estimate, which may be inaccurate. Also I did not consider the air resistance or friction of the carriage and tower, which would slow the carriage down. In most cases this is small enough to be neglected.I will now use the constant acceleration formulas to calculate the final velocity just after the free-fall part of the ride, just before the deceleration.A= -9.8ms-2S= 27metersT= 2.32sU= 0ms-1V= ?I will now calculate the rate of deceleration as the carriage comes to a stop. I will use the constant acceleration formulas. Displacement is 4.08 meters as I estimated (page 1), the time for the carriage to stop during deceleration is 2.32 seconds as I also recorded; the initial velocity is 23.3m s-1 as I calculated above.A=?S= 4.08mT= 1.7sU= 23.3ms-1V= 0V2 = u2 + 2asv2_u 2 = a2sa = 02 23.3224.08a=66.5ms-2=6.8gsI looked up onto the Internet and found out that the carriage is changing its speed at a rate of 5gs. My calculation was 6.8gs, (6.8 5 =) I was just 1.8gs out. There are many factors, which could have caused this inaccuracy. Firstly the displacement of the deceleration is an estimate, I measured the distance that the carriage travels whilst decelerating the same way I measured the height, by using similar triangles (see page 1). This was an inaccurate measurement as I latter found out on the Internet the displacement to be 5.0 meters, I was 0.92 meters out. This affected my calculation significantly. Secondly the time was such a small measurement that it was really hard for me to get the exact time whilst the carriage is decelerating as I used a manually operated digital stop watch and my reactions were not fast enough. Also I did not take into account air resistanc e or friction of the carriage, which would slow the carriage down. This is usually a small amount as the mass of the carriage is high but would affect my result slightly.WeightlessnessThe detonator produces a sensation of weightlessness. These sensations result when riders no longer feel an external force acting upon their bodies. At the top of the tower of a free-fall ride, a 60kg rider would feel 589N of force from the seat pushing as an external force upon their body. The rider feels their normal weight. Yet as, she falls from the tower, the seat has fallen from under her. She no longer feels the external force of the seat and subsequently has a brief sensation of weightlessness, in this ride 2.32 seconds of weightlessness. The rider has not lost any weight, but she feels as though she has because of the absence of the seat force.Discussion of future developmentsIt is hard to find any future developments, which would improve the ride in any way because top physics have been used to design this ride. Maybe you could increase the duration of the free fall part of the ride, making a longer sensation of weightlessness. Also increasing the height of the ride would increase the gravitational potential energy and as the carriage descends it will loose more kinetic energy therefore going faster. This too would increase the sensation if weightlessness.ImprovementsI think that this investigation was overall very successful. I estimated the height of the detonator to be 31.08meters high. I later researched on the Internet and found the actual height to be 30.48. My estimate was only 0.6 meters out and was a very pleasing result. To improve this investigation I would spend a bit more time in the theme park to gather and check through the calculations and to make sure they are accurate.
Tuesday, November 5, 2019
Arab Americans Populations by State
Arab Americans Populations by State As a bloc, the 3.5 million Arab Americans in the United States are becoming an important economic and electoral minority. The largest concentrations of Arab Americans are in some of the most contested electoral battlegrounds of the 1990s and the 2000s - Michigan, Florida, Ohio, Pennsylvania and Virginia. In the early 1990s Arab Americans tended to register Republican more than Democratic. That changed after 2001. So have their voting patterns. The largest block of Arab Americans in most states is of Lebanese descent. They account for a quarter to a third of the total Arab population in most states. New Jersey is an exception. There, Egyptians account for 34% of the Arab American population, Lebanese account for 18%. In Ohio, Massachusetts, and Pennsylvania, Lebanese account for 40% to 58% of the Arab American population. All these figures are based on estimates by ââ¬â¹Zogby International, conducted for the Arab American Institute. A note about the population estimates in the table below: ââ¬â¹Youll notice quite a disparity between the 2000 Census Bureau figures and those of Zogby in 2008. Zogby explains the difference: The decennial Census identifies only a portion of the Arab population through a question on ancestry on the census long form. Reasons for the undercount include the placement of and limits of the ancestry question (as distinct from race and ethnicity); the effect of the sample methodology on small, unevenly distributed ethnic groups; high levels of out-marriage among the third and fourth generations; and distrust/misunderstanding of government surveys among more recent immigrants. Arab American Populations, 11 Largest States Rank State 1980Census 2000Census 2008Zogby Estimate 1 California 100,972 220,372 715,000 2 Michigan 69,610 151,493 490,000 3 New York 73,065 125,442 405,000 4 Florida 30,190 79,212 255,000 5 New Jersey 30,698 73,985 240,000 6 Illinois 33,500 68,982 220,000 7 Texas 30,273 65,876 210,000 8 Ohio 35,318 58,261 185,000 9 Massachusetts 36,733 55,318 175,000 10 Pennsylvania 34,863 50,260 160,000 11 Virginia 13,665 46,151 135,000 Source: Arab American Institute
Sunday, November 3, 2019
Greek and British Political Systems Essay Example | Topics and Well Written Essays - 1000 words
Greek and British Political Systems - Essay Example System of governance: The country was ruled by a monarchy until a military dictatorship forced the king of the country to flee the country in 1967. A democratic form of government was created in 1974 along with the abolition of monarchy. ââ¬Å"A military dictatorship, which in 1967 suspended many political liberties and forced the king to flee the country, lasted seven years. The 1974 democratic elections and a referendum created a parliamentary republic and abolished the monarchy.â⬠(World Fact Book: Greece: Background). The country which is also known as the Hellenic Republic is qualified to be called a parliamentary republic. Constitution: The constitution of the country was created in 1975 soon after the country adopted a democratic form of government in 1974. it was in effect the adoption of the same constitution that was adopted from the one created in 1952, but removing all clauses that were related to monarchy. Amendments were made in 1986 and 2001. the constitution had causes that were similar to constitutions that were associated with democracies. Some of the major clauses were equality of Greeks, freedom of personality, the inviolability of home and private life, the right of petition, assembly and association, the right to work and unionise, the protection of the environment etc. (The Fifth Revisionary Parliament of the Hellenes Resolves). Head of state: The head of state in Greece is the president. He is elected by secret ballot by the parliament and has limited powers. The maximum period that a person can be president is two years and during that time no other posts, positions or functions can be taken up. A two thirds majority is needed from the parliament to be elected to the post. The presidents powers are more representative of the country in nature and real powers of governance are vested with the prime minister and the Greek Parliament. Legislative Power: As in most democracies the legislative power rests with the Greek parliament headed by the prime minister. A parliament member can hold the term of office for a period of four years. There are 300 members in the parliament and election is though secret ballot. The president shall appoint the leader of the majority party as prime minister. Judiciary: The country has there types of judiciary namely the civil, criminal and administrative courts. The highest judiciary is the Supreme Court of the country known as Areios Pagos. Administrative Divisions: For the purpose of governance the country is divided into 51 administrative division or prefectures called nomos in Greek. Political Parties: The main political parties in the country is the ruling New Democracy party (New Demkratia), the Panhellenic Socialist Movement (PASOK) and the Communist Party of Greece (KKE). Others include the Coalition of the Left and the Progress (SYRIZA) and the Popular Orthodox Rally (LA.O.S). A comparison with the British Political System: System of governance: The United Kingdom of Great Britain and Northern Ireland also includes Scotland and Wales. Unlike modern Greece, Britain is having an uneasy truce after a long period of violence with Ireland. Britain follows a system known as Constitutional monarchy. The country is one of the longest free states in
Friday, November 1, 2019
GOODYEAR WILL IT SURVIVE THIS ECONOMY Research Paper
GOODYEAR WILL IT SURVIVE THIS ECONOMY - Research Paper Example Ratio Industry Comparison 1.5x Quick Ratio Industry Comparison 0.9x LONG-TERM SOLVENCY - GOODYEAR TIRE & RUBBER CO (GT) Total Debt/Equity Industry Comparison 315.3x Total Liabilities/Total Assets Industry Comparison 90.4x GROWTH OVER PRIOR YEAR - GOODYEAR TIRE & RUBBER CO (GT) Total Revenue Industry Comparison 15.53% Tangible Book Value Industry Comparison 48.15% EBITDA Industry Comparison 56.89% Gross Profit Industry Comparison 27.36% Receivables Industry Comparison 8.03% Inventory Industry Comparison 21.86% Diluted EPS Before Extra Industry Comparison -42.58% Capital Expenditures Industry Comparison 26.54% Cash From Ops. ... ble Book Ratio -18.03 Most recent dataà à à 5-Year Averages Return on Assets -0.5% Return on Invested Capital -1.4% Gross Profit Margin 20.8% Pre-Tax Profit Margin 0.1% Post-Tax Profit Margin -0.9% Net Profit Margin (Total Operations) -0.4% R&D as a % of Sales 0.0% SG&A as a % of Sales 13.8% Debt/Equity Ratio 5.24 Total Debt/Equity Ratio 5.83 Price Earnings Ratios P/E Ratio 26 Weeks Ago 17.9 12 Month Normalized P/E Ratio 150.1 GT Ratios & Returns Price-to-sales 0.2 Return on Equity 0.0 Operating Margin 7.6 Profit Margin -1.1% More GT Ratios & Returns > GT Financials Sales $18.832 bil Profits $-0.216 bil Assets $15.63 bil Employees 72000.0 ANALYSIS Goodyear is a prestigious company that has dominated the market by producing tire, rubber, and glass products. Recently, the company has recorded profits of $16,302 million at the fiscal year of 2009. This was a disappointing figure considering the fact that the company has a revenue increase of 16% in 2009. The net loss for the comp any was $375 million, compared to last year which was only around $77 million. Hence, the companyââ¬â¢s revenue stream was declined 16% from last year. The companyââ¬â¢s financial ratios no doubt indicate that the company is facing tough times. For instance, the net loss in their operations is a drastic $375 million. This type of deficit will not enable the company to thrive in these harsh economic times. Furthermore, the companyââ¬â¢s earnings per share is extremely low, which raises the questions for the stockholders. The return on investment capital is -1.4%, which means that the company has low funds to buy fixed assets. The price/tangible book ratio is -18.03, which means the stock is undervalued. The company must need to address this issue immediately in order for the company to be marginal. In
Wednesday, October 30, 2019
Dual-Court System Research Paper Example | Topics and Well Written Essays - 750 words
Dual-Court System - Research Paper Example State courts reserve the authority to hear criminal and civil cases related to state constitutional issues and laws (Neubaeur & Fradella, 2010). In various respects, the dual court system structure was designed to offer a certain degree of independence to local governments, and at the same time ensuring proper judicial checks and balance. Dividing-up administrative roles of justice and giving a number of responsibilities to the states is often regarded as both competent and a reflection of varied citizensââ¬â¢ diverse needs. Preserving an overarching federal system in the dual court system ensures that no single state legislates in excess of the standards required by the federal system (Neubaeur & Fradella, 2010). The constitution gives some supremacy to the federal government and set aside the rest for the states. State and federal governments both need their court system to interpret and apply the laws. The dual court system enables the two to spell out the control of their resp ective court systems. Court unification refers to the degree to which state and federal judicial systems in the United States establish one level of appellate and trial courts controlled from the top by a single individual or institution. The drive towards unification of the courts would not lead to a monolithic court system. This is for the reason that this would give the Federal court system excessive control while state legislative would make sound decisions on the matters concerning peopleââ¬â¢s needs and local affairs. The system is too complex and such a move will not result into a lasting solution. The state legislature performs better when making right decisions concerning local affairs (Cole &Smith, 2006). Further, courts are an important feature of the criminal justice system. It is logical to sustain separate systems inclusive of the court, corrections, and the police, locally at the state and federal levels depending on the circumstances. If there were solely one corr ectional organization and massive police force dealing with a monolithic court system, there will be minimal effectiveness (Cole & Clear, 2010). All criminal activity needs the presence of a judge and ruling after a person has been arrested. For this reason, it is far more effectual for each of the numerous locations in the entire nation to have a municipal court system. Judges have specified sentencing guidelines and philosophical rationales when presenting a judgment over presented facts. They include just deserts, that is, denunciation and retribution; incapacitation, restitution, rehabilitation, and deterrence (Rossi & Berk, 1997). If I were a judge, my sentencing goals and philosophical rationale would base on just deserts. This is for the reason that just deserts rationale imposes sentences and the amount of this sentence is established by the offense itself rather than any other reason, particularly not the offences to be made in future. Further, just deserts rationale and se ntencing goal simply justifies a sentence on the basis that wrongdoing deserves punishment that is equivalent to the wrongdoing. Basing on the fact, just deserts uses punishment for illegal behavior, the focus is on the offender himself; for the guilty alone, and only for the offence. I would choose on this approach because it covers both a retributive component if that
Sunday, October 27, 2019
Literature Review Breast Cancer Screening Health And Social Care Essay
Literature Review Breast Cancer Screening Health And Social Care Essay Journals and articles were searched from search engines like pubmed, scientific journals, Google, Google books, Google scholar, British libraries, Health educator recommendations, and science direct periodic journals from university library. The key words used in searching the documents were barriers of screening, ethnic minority women, breast cancer, promoting uptake of screening, promoting quality of breast cancer through health education, government policies. Demographic statistics, Census reports and population statistics are also included. A total of 39 papers were found through the search engines and the number of articles used in the project is narrowed down to 15 based upon relevance and importance. The methods used in the research articles include questionnaires, qualitative analysis, extensive literature search, cross sectional studies, observational studies, census reports, mortality reports, statistics, demographic reports and review papers. RESEARCH FINDINGS: All the fifteen articles were researched thoroughly to analyse the primary objectives, methods employed, results obtained and comments over the conclusions pertaining to subject of interest. All these are summarised in the table below: Author, Year, Location Title Method/Study Results Comments 1. AK Jain and J Serevitch 2004. The Nightingale Centre and Genesis Prevention Centre, UHSM NHS Foundation Trust, Manchester. Breast Cancer Screening- How do we communicate with women of South Asian origin? Questionnaires and structured letters listing the objectives of study were sent to office managers and directors of 99 breast screening units in UK requesting them the communication practice with south Asian women of Indian, Bangladeshi, srilankan and Pakistani origin. Communication was also requested with units of larger South Asian women population. 67 of 69 questionnaires were returned to the office with particulars of initial Breast screening invitation procedures across the south Asian women, Mammographic, recall and breast assessment information and means of communication with the south Asian women in local languages like Bengali, Hindi, Telugu, Tamil and Malayalam. The study reveals that many south Asian women dont get proper information on breast screening procedures and initiatives due to language and management barriers. Pictorial information and motivation in local languages is not given. Distribution of translated scriptures is poorly taken up. Conclusions of the research highlight the communication and financial barriers of the BSU. The recommendations of research include increased initiatives in local languages to the women who dont understand English and increase funding which enables them to improve patient facilities and screening uptake. 2. Scottish Intercollegiate Guidelines Network 2005 , NHS Scotland. Management of breast cancer in women-A national clinical guideline Statistics and Doctor recommendations were collected to design a framework on managing breast cancer in women. SIGN was prescribed as a collection of guidelines for managing breast cancer patients and it includes surgery, therapy and care. Treatment procedures like radiotherapy, systemic therapy and physiological care were prescribed as techniques of improving care. Recommendations of care and surgery were include for information. Additional initiatives were mentioned to improve screening uptake among minority women. 3. Jo Freeman Douglas Eadie 2007. ISM Institute for Social Marketing. Breakthrough Breast Cancer Awareness Campaign: ISM Literature Review Six data bases, grey literature and small archives of data were researched on existing data on awareness programmes, current knowledge and perception of ethnic minority women. The research revealed that limited or inaccurate knowledge and awareness on screening programmes to be the main cause of poor screening uptake. Gender, cultural differences were influential in predicting attendance at screening centers. Perceiving importance of screening was major approach to be addresses. Research shed light on the problem areas and risk factors associated with breast cancer screening. Study focuses on multi-strategy interventions like educational packages, Inter-personal support, use of alternative community channels like community groups and ethnic media, Local publicity events like road shows to increase awareness of self examination and screening. 4. A Szczepura 2005. Ethnic review, Postgrad Med Journal. Access to health care for ethnic minority populations Extensive literature search is performed to identify the care process and quality in ethic minority people. Challenges for clinicians, managers and policy makers in ensuring quality care are discussed. Literature search revealed the primary factors influencing quality to be population diversity, linguistic competence, cultural disparities and lack of orientation and training programs suitable for special needs. The research focuses on the case study of breast cancer screening through NHS and identifies four reasons fro failure which are lack of knowledge on self examination and screening among ethnic communities, language and cultural barriers, inaccurate register of screening, lack of references and recommendations by health care professionals. The study concludes with highlighting improvement by interventions to increase awareness, improving risk perception and improve breast cancer screening for minority women. 5. P.T. Straughan and A. Seow 2000. Social Science Medicine. Attitudes as barriers in breast screening: a prospective study among Singapore women A multistage project was conducted to promote better understanding of Mammographic techniques in Singapore women. The methods included phase-I qualitative analysis, phase-II cross-sectional survey and phase-III prospective study. Items on FATALISM index, BARRIER index and early cancer DETECT index were studied as a result of the methods. Apart from the index results, the other important factors influencing screening uptake include social and cultural factors with perception. 6. Abdullahi et al 2009. Public Health. Cervical screening: Perceptions and barriers to uptake among Somali women in Camden Qualitative study was performed on seven focus groups and eight in depth interviews. The study revealed that there was lack of understanding of risk factors and fatalistic attitudes. Culturally specific barriers like embarrassing situation and past experiences accounted for poor screening uptake. Language barriers and cultural factors account for first stage poor screening. Improvement of language and communication in local language along with continuous support would improve screening uptake .Oral information with explanation about risk factors and advantages of treatment would improve health condition. 7. Ala Szczepura 2003. Centre for Health Services Studies, University of Warwick, Coventry. Ethnicity: UK Colorectal Cancer Screening Pilot Final Report Colorectal cancer screening pilot tests are performed using records of Faecal Occult blood testing. The results focus on the disparities of treatment of cancer patients among the ethnic minority people. The screening uptake studies show the variation in high class areas and the ethnic minority even after equal awareness due to lack of initiation and courage among the ethnic minority. 8. Teresa et al 2007. Journal Of the national medical association. Breast Self Examination: Knowledge Attitudes and Performance Among Black Women A questionnaire was distributed to 180 black women, 18 years Of age and older in metropolitan areas through the church council developed by the authors. Another group comprises participants above 41 years. The survey explained that the frequency of breast self examination is associated with knowledge of self examination. Most of the respondents indicated to have practiced BSE from couple of years. 50% indicated to practice regularly and less than half sample had no knowledge on the practice of BSE. The research revealed that knowledge and practice of BSE is more in the educated class and older people with high income when compared to uneducated lower class women. The study also focussed on attitudinal and demographic variables pertaining to BSE. It also gave a note on confidence and social approval for BSE. 9. Chee et al 2003. BMC Womens Health. Factors related to the practice of breast self examination (BSE) and Pap smear screening among Malaysian women workers in selected electronics factories A cross sectional survey was conducted among women production workers from ten electronics factories. Self administered questionnaire was collected from 1, 720 women workers. Later statistical analysis was performed by bivariate and multivariate tests like chi square test, odds ratio and binomial regression. BSE rates were recorded as 24.4% a month and 18.4% for pap smear testing in period of three years. Women over 30 years and older, women with upper secondary education and above, answered the questionnaire on BSE correctly. Proportion of pap smear tests were recorded to be high in older married people bearing kids or couples on contraceptive pills and answered the questionnaires on pap smear tests. In comparison with national rates, screening practices were recorded as low in the Malaysian women. Health care factors, socio-demographic factors and education were related as barriers for screening. Educational and promotional strategies were directed for better screening rates among Malaysian women. 10. Cannas et al 2005. Survey methodology for public health researchers, Health education Research. Factors associated with Mammographic decisions of Chinese-Australian women Study involved research over sample of population suffering with breast cancer. 20 Chinese-Australian women were recruited for studies from different Chinese organizations like churches, community centres and clubs. Some of the participants discontinued due to discomfort in talking about the disease. Demographic data and open ended questions were used as a part of research An average of 8 informants among 20 participants has undergone Mammographic testing. Among the eight informants, 3 had it more than twice and the remaining four decided not to have any more. Among other informants who did not have Mammographic testing, 8 informants rejected Mammographic testing while the other four never heard about the term despite publicity. The study reveals that there are numerous factors responsible for poor screening uptake which includes organizational factors and influence of significant family members. The barriers were accounted to be fear of stigmatisation, fear of mammography and modesty. 11. Robb et al 2010. . J Med Screen, Pub med central. Ethnic disparities in knowledge of cancer screening programmes in the UK Cross sectional study and questionnaires were conducted using data from National health interview in 1998. The study resulted in enumerating foreign birth place and lack of adjustment to new culture as primary factors for poor screening among ethnic minority. The study revealed that foreign birth place and socioeconomic factors responsible for poor screening uptake. The study also revealed that foreign blacks are better in screening uptake than the Asians and Chinese. 12. Mark R D Johnson, May 2001. Mary Seacole Research Centre, De Montfort University Palliative Care, Cancer and Minority Ethnic Communities Census reports, hospital episode statistics data (HES), Health of Londoners project analysis, Patient records in hospitals and care centres. Palliative care defers from region to region and factors influencing difference were accounted as language barriers and lack of access and knowledge of palliative centres across the communities. The paper defines palliative care in terms of all types of cancer and highlights the maximum usage of this by the local people rather than the ethnic minority people due to lack of access. The paper calls for equality in treatment and increased awareness in relation to this. 13. Jamesetta Newland, Editors memo, The Nurse Practitioner. Breast Cancer Awareness More Than a Monthly Reminder The study is based on the data available in relation to Susan G. Komen Race for the Cure in developed countries to increase breast cancer awareness. The letter highlights the improvement of health care through awareness and availability of genetic testing protocol for breast cancer in ethnic minority populations. The study focuses on the attitude of breast cancer patients and the fear to reveal the disorder. Patient education and support of health care professionals is of concern in the modern day to eliminate barrier of fear. 14. Wild et al 2006, British Journal of Cancer. Mortality from all cancers and lung, colorectal, breast and prostate cancer by country of birth in England and Wales, 2001-2003 The study is based on mortality data of cancer patients from 2001-2003 throughout the country with England and Wales as reference groups. The population data was collected from 2001 census to study rate of mortality. The number of deaths of women due to breast cancer were recorded as 33, 291. Mortality was recorded high in England and Wales and then women born in North and west Africa. Lower mortality rates were recorded in Eastern Europe and Asian countries. The data revealed the mortality rate of women due to breast cancer in England and Wales calling emergency actions and research to decrease the number of deaths due to breast cancer. 15. NCIN, 2010. National Cancer Intelligence Network, NHS, National Cancer action team. Evidence to March 2010 on cancer inequalities in England The Cancer registries are researched extensively for the data on all individuals Diagnosed with cancer. The information includes age, gender, postcode of residence and hospital of treatment. Survey of population samples are also studied simultaneously. Cancer treatment inequalities are analysed to be based on these factors: Incidence and mortality, prevalence and survival of the patients, Awareness of the patient on treatment procedure and stage of diagnosis of the patient, Screening and patient experience during end of life care. The study focuses on inequalities of treating cancer on the basis of religion, culture and race. Numerous case studies are analysed to draw series of conclusions. Activities against the inequalities of treatment could improve the health condition of patients.
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